Oh my gosh my eldest son has turned into a walking car insurance advertisement.
First, we were driving past the shopping plaza at Ashburn Farms Parkway and Ashburn Village Blvd. We've never had nor dealt with State Farm Insurance before, and I make no endorsement or recommendation with regard to their business.
ES saw the State Farm store front in the strip mall and said, "State Farm is THERE!"
Ding-ding-ding-ding-ding! Chalk up an Effective Advertising award for State Farm's ad agency.
Then, this afternoon I got home just before dinner and the boys were playing out in the front yard. ES sounded like a broken record. He kept singing over and over and over and over and over... "Nationwide is on your side." Curious, I asked my son if he had any idea what "Nationwide" was. Much to my surprise, he informed me it was a car insurance company. WHY on EARTH would a 7 year old care or retain that information?
So, Ding-ding-ding-ding-ding! Chalk up an Effective Advertising award for Nationwide's ad agency.
We came inside for dinner, and it only took about 5 incantations of "Nationwide is on your side" for my wife to go nuts and ask him to stop.
You'd think ES had the yellow pages in his noggin. He flipped to the next business listing in the category and said, "oooh, how about the Gecko?" He started spouting off some slogans from the Geico ads with the gecko.
So, Ding-ding-ding-ding-ding! Chalk up an Effective Advertising award for Geico's ad agency.
That one at least makes a LITTLE sense why a KID would remember it. I can imagine a kid remembering a cute gecko, but not the State Farm or Nationwide jingles.
He got bored of the Geico slogans (no catchy tune), so then he decided to take our insurance company, USAA, and started MAKING UP jingles for USAA.
So here's a question for those of you with ad agency experience...
Do they have a summer camp where they put kids to work at ad agencies? How old do you have to be to apply for an ad agency internship?